Category: Foundation

Business and community implications of COVID-19

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Guest: Matt All, CEO, Blue Cross and Blue Shield of Kansas

Host: Sam Meers, EVP, Practice Lead, Barkley

Every business in the US has been impacted by the COVID-19 pandemic. None more so than those companies in the healthcare industry. In COVID hotspots, hospital systems have been stretched to capacity. And even in non-hotspots, hospitals postponed elective surgeries to limit the exposure of patients to the Coronavirus. 

Health insurance carriers have had a front row seat to the pandemic, working to help their members and groups while working to understand the short-term and long-term implications of the pandemic on their business and the communities they serve.

In this episode of Modern Marketeers, we’ll discuss the complex realities of COVID-19 and the impact it has had on the healthcare ecosystem in Kansas.

Have a comment or topic suggestion for a future episode of Modern Marketeers? Please email our producer, Michael Levine, at mlevine@barkleyus.com.

COVID-19 and its impact on Women

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Guest: Wendy Doyle, President & CEO, The Women’s Foundation

Host: Sam Meers, EVP, Practice Lead, Barkley

The COVID pandemic has exacerbated a number of issues that were lying right below the surface in the areas of public health, social justice and inequality. Candidly, you can go down the list of the social determinants of health and identify multiple issues that have become worse since the virus grasped the nation — socio-economic and cultural conditions; age, gender, and biological factors; income and social status — the list goes on.

COVID-19 has elevated the need to address a host of policy issues that impact public health and our economy.  Those issues have long-term impact on healthcare brands as they address the total cost of care. 

In this episode of Modern Marketeers, we’ll speak with Wendy Doyle, President and CEO of The Women’s Foundation on the impacts of COVID-19 specifically with women. 

Have a comment or topic suggestion for a future episode of Modern Marketeers? Please email our producer, Michael Levine, at mlevine@barkleyus.com.