Category: Telemedicine

How COVID-19 has spurred home health and telemedicine

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Guest: Dr. Josh Sclar, Chief Medical Officer, BioIQ

Host: Sam Meers, EVP, Practice Lead, Barkley

COVID-19 has altered the healthcare landscape dramatically. From the chaos of Covid hotspots where medical teams and facilities have been stretched to the limit, to the general apprehension people feel about visiting ANY medical facility. 

But there is almost always opportunity in chaos. When people are sheltering in place, opportunities for different healthcare delivery models present themselves. Such is the case in the category of home testing. 

In this episode of Modern Marketeers, we’ll examine the impact COVID-19 has had on home health and telemedicine and we request, require and receive treatment.

Have a comment or topic suggestion for a future episode of Modern Marketeers? Please email our producer, Michael Levine, at mlevine@barkleyus.com.

Business and community implications of COVID-19

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Guest: Matt All, CEO, Blue Cross and Blue Shield of Kansas

Host: Sam Meers, EVP, Practice Lead, Barkley

Every business in the US has been impacted by the COVID-19 pandemic. None more so than those companies in the healthcare industry. In COVID hotspots, hospital systems have been stretched to capacity. And even in non-hotspots, hospitals postponed elective surgeries to limit the exposure of patients to the Coronavirus. 

Health insurance carriers have had a front row seat to the pandemic, working to help their members and groups while working to understand the short-term and long-term implications of the pandemic on their business and the communities they serve.

In this episode of Modern Marketeers, we’ll discuss the complex realities of COVID-19 and the impact it has had on the healthcare ecosystem in Kansas.

Have a comment or topic suggestion for a future episode of Modern Marketeers? Please email our producer, Michael Levine, at mlevine@barkleyus.com.

The rapid rise of telemedicine during COVID-19

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Guest: Dr. Rob Steele, Chief Strategy Officer, Children’s Mercy Hospital and Clinics

Host: Sam Meers, EVP, Practice Lead, Barkley

The COVID-19 pandemic has created an unprecedented strain on our healthcare system. The virus has created hotspots where more people were impacted, creating a capacity strain on medical teams and facilities in those areas. But there was an additional financial strain on hospital system operations that came from having to pause clinical visits and elective surgeries. 

This pause continues to create a significant financial burden to hospital systems. However, if there has been a bit of a silver lining to a situation, the use of telemedicine has increased dramatically. With clinics being closed to patients, or patients wishing to avoid a higher-risk environment, healthcare organizations began using a technology that has been available for years, but had been slow to get traction. COVID-19 has brought telemedicine to the forefront. Behavioral change happens slowly, until it happens suddenly.

In this episode of Modern Marketeers, we’re exploring the rapid adoption of telemedicine and what it means to healthcare providers going forward.

Have a comment or topic suggestion for a future episode of Modern Marketeers? Please email our producer, Michael Levine, at mlevine@barkleyus.com.